AI Insights · Timothy · January 2023
Top 5 Fashion Games on iOS in the US: Q4 2022
Discover the performance trends of the top 5 fashion games on iOS in the United States during Q4 2022, including weekly downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 fashion games on iOS in the United States exhibited varied performance trends. Data from Sensor Tower reveals insights into weekly downloads, revenue, and active users for these popular apps.
Makeover Studio: Makeup Games saw a significant increase in weekly downloads, starting from around 43K in early October and peaking at 485K in late November. This growth was mirrored by a rise in weekly active users, which surged from 125K to over 1.5M by the end of December. The app also experienced a steady increase in weekly revenue, reaching approximately $25.7K in the final week of December.
Fade Master 3D: Barber Shop experienced a sharp rise in weekly downloads in mid-October, peaking at 395K. However, downloads decreased to about 67K by the end of December. Weekly active users followed a similar trend, increasing to over 1M by the end of October and then gradually declining to around 698K in late December.
Makeup Stylist -DIY Salon game maintained a relatively stable weekly download count, with a slight increase from 52K to approximately 97K by the end of December. The app's weekly active users showed consistent growth, rising from 291K to 428K over the quarter.
Project Makeover achieved impressive weekly revenue figures, consistently earning over $1M each week and peaking at approximately $1.3M in the final week of December. Weekly downloads saw a notable increase from around 39K in mid-October to 113K by the end of December. The app's weekly active users fluctuated slightly but ended the quarter strong at around 732K.
Makeup Kit - Color Mixing had a varied performance in weekly downloads, starting at 50K in late September and peaking at 79K by the end of December. Weekly active users followed a similar pattern, increasing from about 176K to over 208K during the same period.
These insights highlight the diverse performance trends among the top fashion games on iOS in the US during the fourth quarter of 2022. For more detailed insights, visit Sensor Tower.
